In 2020, people have changed their attitude towards mobile applications: more and more users are choosing digital formats for entertainment and everyday tasks. When quarantines began to be introduced around the world, the number of downloads and launches of applications quickly broke all records of previous years and the wildest assumptions. Total mobile app spending worldwide in 2020 exceeded $112 billion, and iOS app spending accounted for 65% of that amount. Despite the fact that mobile marketing with the release of iOS 14 is waiting for changes that will completely turn the industry upside down, the market continues to grow strongly in 2021. For app developers and marketers, this year, like last year, will be very different from the previous one.
The Agile methodology in development is used frequently. This term was developed back in 1970, but today it is very relevant and in demand. Companies that use Agile principles launch projects much faster and more successfully, understand customer needs and provide a product with a quick time to market. An agile approach opens up a ton of business opportunities, automates workflows, and reduces risk and error.