Month: June 2022

Desktop applications

The use of software in business is a necessity. Digitalization allows the introduction of new tools, expands business opportunities, improves interaction between the company and the client. But the question arises, what type of applications to use: browser or desktop application? What is the difference? What are the advantages of developing a desktop application, what opportunities does it provide? Let’s figure it out.

The AIDA Model in Internet Marketing

There is a stereotypical view that marketers and advertisers are constantly creating a new creative product. This is true, but only in part, because in their work they are guided by people – their expectations, needs. The psychology of perception of new information is necessarily taken into account, and in this modern man has not gone very far from his predecessors. And for more than a hundred years they have been using the AIDA model to establish contact with their potential client. What it is and how this formula is used in Internet marketing will be discussed further.

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