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Branded generics are off-patent drugs are bioequivalent to the original product which are marketed under other company’s brand name. the products offer value to patients and healthcare professionals preferring branded drugs.
Some of the major players operating in branded generics market are
- Teva Pharmaceutical Industries Ltd.
- Novartis International AG.
- Mylan N.V.
- Abbott Healthcare Pvt Ltd.
- Actavis pharmaceuticals
- Sun Pharmaceutical Industries Limited
- STADA Arzneimittel
- Lupin Pharmaceuticals
- Aspen Pharmacare Holding
- Novartis AG
Other players are Eva Pharmaceutical Industries, Abbott Laboratories, Valeant Pharmaceuticals International among others. The major players have used various strategies such as new product launches, clinical trials, market initiatives, high expense on research and development, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market.
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By formulation type the market for branded generics market is segmented into
By therapeutic application the branded generics market is segmented into
- Analgesics and anti-inflammatory
On the basis of drug class the market is segmented into
- Alkylating agents
- Lipid lowering drugs
By category the market is segmented into
- Simple Generics
- Super Generics
On the basis of end-users the branded generics market is segmented into
- Ambulatory Center
On the basis of geography, branded generics market report covers data points for 28 countries across multiple geographies such as North America & South America, Europe, Asia-Pacific, and Middle East & Africa.
Some of the major countries covered in this report are U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others.
North America is expected to dominate the market.
Major Market Drivers and Restraints:
- Government initiatives
- Increase in the number of patent expiration of branded drugs
- Increasing incidences of chronic diseases
- Limited availability of generic drugs
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