Digital Marketing Software is the software that helps in the promotion of their product or their brand through the online media or digital media, and this type of advertising is completely different from conventional or traditional marketing process. This type of software helps the individuals or the organizations to record responses and reviews in the real-time about their brand or product which is being advertised through that software.
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Market Analysis: Global Digital Marketing Software Market
Global Digital Marketing Software Market is driven by increasing trend of social media marketing, which is projecting a rise in the estimated value from USD 44.65 billion in 2018 to an estimated value of USD 138.60 billion by 2026, registering a CAGR of 15.21% in the forecast period 2019-2026.
Market Definition: Global Digital Marketing Software Market
Digital Marketing Software can be defined as the software which helps in promoting the brand or the product through online media which is totally different from traditional or conventional marketing process. This software helps the organization or the individual to get the response or review in real-time about the product or brand which is being promoted through this.
- Rise in social media & digital advertising across the globe as it has wider and bigger scope than the traditional marketing
- Huge rise in mobile & smartphone devices & due to this there is an increment in mobile advertising which is a form of digital marketing.
- There is always a concern for the security of data as chances of data theft are always there.
- Every time the complimentary solution for every software may not be possible which demotivates the user to adopt digital marketing software
Key Developments in the Market:
- In March, 2018 nFusz announced the announced a strategic partnership with ignite visibility which will result in sharing the revenue which will be derived from nFusz notifiCRM interactive video platform by ignite visibility.
- In August, 2018, Hubspot launches conversation, i.e. a new tool which helps to build one to one relationship through features such as chat bots, live chat etc.
Segmentation: Global Digital Marketing Software Market
- Component – Software; Services
- Software – Customer Relationship Management Software; Email Marketing Software; Social Media Advertising; Search Marketing Software; Web Content Management Software; Marketing Automation Software; Campaign Management; Video Advertising
- Service – Professional Services; Support & Maintenance; System Integration; Testing & Optimization; Training & Education; Managed Services
- Deployment Type – On-Premises; Cloud
- Organization Size – Large Enterprises; Small and Medium-Sized Enterprises
- Industry Vertical – Banking, Financial Services and Insurance; Transportation and Logistics; Consumer Goods and Retail; Education; Healthcare; Manufacturing; Media and Entertainment; Telecom and IT; Travel and Hospitality; Others
- Geography – North America; South America; Europe; Asia-Pacific; Middle East and Africa
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Key Market Competitors: Global Digital Marketing Software Market
Few of the major competitors currently working in the global digital marketing software market are Adobe, Oracle Corporation, IBM Corporation, SAP AG, Microsoft, Salesforce.com, inc, ubSpot, Inc., SAS Institute, Inc., HP Development Company, L.P. SimplyCast, Act-On Software, Inc., Infor, Vocus Communications, Yesware, Inc., Sailthru. Inc., Mobius Solutions., Vivial Inc.
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