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Global Air Fresheners Market Estimated $14028.37 Mn Growth by 2026, Report By Procter & Gamble, S. C. Johnson & Son, Inc., Reckitt Benckiser,, Henkel Adhesives Technologies India Private Limited, Farcent Enterprise and others

The main objective of this report is to define, describe, and forecast the global Air Fresheners market on the basis of types of applications, major sectors, deployment models, organization size, and regions. The Air Fresheners report contains an analysis of the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges) which are derived from the SWOT analysis.

The report aims to strategically analyze the Air Fresheners market with respect to individual growth trends, prospects, and their contribution to the market. It contains the company profiles of the key vendor and comprehensively analyzes their core competencies.

The report also tracks and analyzes competitive developments, including partnerships, collaborations, acquisitions, new product developments, and R&D activities in the market.

Market Analysis:

Global air fresheners market is expected to rise to an estimated value of USD 14028.37 million by 2026, registering a CAGR of 3.75% in the forecast period of 2019-2026. Increasing demand for air care and rising prevalence for better air quality is major factor for the growth of this market.

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Key Market Competitors: Global Air Fresheners Market

Few of the major competitors currently working in the global air fresheners market are

  • Procter & Gamble
  • C. Johnson & Son, Inc.
  • Reckitt Benckiser
  • com
  • Henkel Adhesives Technologies India Private Limited
  • Farcent Enterprise Co., Ltd
  • Kobayashi Pharmaceutical Co., Ltd.
  • Energizer Brands
  • Bluemagic Films
  • Church & Dwight Co., Inc.
  • Scott’s Liquid Gold
  • Amway
  • Marcus International
  • Beaumont Products, Inc.
  • com
  • Julius Sämann Ltd

Key Developments in the Market:

  • In September 2018, Future Group announced the launch of their new range of ‘CleanMate Air Fresheners whose main aim is to keep the air fresh with soothing scents. It is available in the scents like jasmine, citrus, and rose &lavender. It designed to provide relaxation, energy and soothing auras in offices and homes.
  • In May 2016, HandStands announced that they are going to acquire Energizer Holdings, Inc. This acquisition will help the company to strengthen their business in the market place and will help the company to create new innovations and product so that they can meet the need and requirement of their customers.

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Market Drivers:

  • Increasing deposable income is driving the growth of this market
  • Rising demand for premium air fresheners is another factor driving the market growth
  • Improvement in the living standards of the people is another factor driving the market growth,
  • Launch of new products and fragrance is another important factor driving the market growth.

Market Restraints:

  • High production cost is restraining the market growth
  • Availability of the substitute in the market is another factor restraining the market growth.

Segmentation: Global Air Fresheners Market

By Product Type

  • Sprays/Aerosols
  • Electric Air Fresheners
  • Evaporative Air Freshener
  • Gels Air Fresheners
  • Candles Air Fresheners
  • Other Air Fresheners
    • Liquid Air Fresheners
    • Solid Air Fresheners
    • Crystal Bead Air Fresher

By Application

  • Households
  • Corporate
  • Car
  • Others
    • Railways
    • Hospital
    • Malls And Hotels

By Costumers

  • Individual Customer
  • Enterprise Customer

By Geography

North America

  • S.
  • Canada
  • Mexico

South America

  • Brazil
  • Argentina
  • Rest of South America


  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Turkey
  • Belgium
  • Netherlands
  • Switzerland
  • Rest of Europe


  • Japan
  • China
  • South Korea
  • India
  • Australia
  • Singapore
  • Thailand
  • Malaysia
  • Indonesia
  • Philippines
  • Rest of Asia Pacific

Middle East & Africa

  • South Africa
  • Egypt
  • Saudi Arabia
  • United Arab Emirates
  • Israel
  • Rest of Middle East & Africa

Competitive Analysis:

Global air fresheners market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of air fresheners market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.

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