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Global Fabric Softener and Conditioners Market  2019-2026: Technology, Future Trends, Top Key Players-Reckitt Benckiser Group plc; Henkel AG & Co. KGaA; LG Household & Health Care Ltd.; Procter & Gamble; Dropps & Others

New possibilities are offered via this fabric softener and conditioners report to explore which are made feasible by superior research methodologies, research tools and rich experiences. This report gives better market perspective in terms of product trends, marketing strategy, future products, new geographical markets, future events, sales strategies, customer actions or behaviours. Businesses can effectively use the data, statistics, research, and insights about the market included in this report to make decisions about business strategies and to achieve maximum return on investment (ROI). It is a professional and a detailed report focusing on primary and secondary drivers, market share, market size, leading segments and geographical analysis.

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By keenly unearthing the best market opportunities, resourceful information is fostered for your business to prosper in the market. The fabric softener and conditioners report is a perfect window to the ABC industry which explains what market definition, classifications, applications, engagements and market trends are. This report is a source of information which gives current and approaching technical and financial details of the industry to 2026. The report comprises of top to bottom analysis and estimation of various market related factors of FMCG industry that are very essential for better decision making. In this report; a thorough investment analysis is provided which forecasts imminent opportunities for the market players of FMCG industry.

Market Analysis: 

Global fabric softener and conditioners market is expected to rise to an estimated value of USD 24.76 billion by 2026, registering a steady CAGR in the forecast period of 2019-2026. This rise in market value can be attributed to the frequent launches that are a result of innovations in the market.

Key Market Competitors: 

Few of the major competitors currently working in the global fabric softener and conditioners market are Reckitt Benckiser Group plc; Henkel AG & Co. KGaA; LG Household & Health Care Ltd.; Procter & Gamble; Dropps; Colgate-Palmolive Company; Marico; Kao Corporation; The Clorox Company; Unilever; Seventh Generation, Inc.; Lion Corporation; Ecover; Godrej Consumer Products Limited; AlEn USA; S. C. Johnson & Son, Inc.; Norfil; Church & Dwight Co., Inc.; Melaleuca Inc. and Pigeon Home Products Corporation.

Market Definition: 

Fabric softeners & conditioners are specialised consumer goods that are chemically produced for laundry purposes. They are either manufactured with natural/organic materials or through conventional means, i.e. chemically/synthetically. These products are generally used to soften the fabric after the detergents have washed the clothes, retaining the softness of the fabric and renewing the fragrance. They promote the natural fabric’s smoothness and renew their age making them more sustainable for usage in longer period of time.

Table of Contents


  1. Introduction
  2. Market Segmentation
  3. Market Overview
  4. Executive Summary
  5. Premium Insights
  6. Global, By Component
  7. Product Type
  8. Delivery
  9. Industry Type
  10. Geography

10.1. Overview

10.2. North America

10.3. Europe

10.4. Asia-Pacific

10.5. South America

10.6. Middle East & Africa

  1. Company Landscape
  2. Company Profiles
  3. Related Reports

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By Product Type

Fabric Softener





Dryer Bars

Fabric Conditioners

Rinse Cycle Fabric Softeners (RCFS)

Dryer Sheets

By Application



Laundry Services

Textile Industry

Hospitality Industry


By Distribution Channel

Store-Based Retail

Exclusive Brand Outlets

Multi-Brand Outlets



Non-Store Retail



By Nature



By Geography

North America




South America



Rest of South America




United Kingdom








Rest of Europe




South Korea








Rest of Asia Pacific

Middle East & Africa

South Africa


Saudi Arabia

United Arab Emirates


Rest of Middle East & Africa

Key Developments in the Market:

In March 2018, Unilever announced that they had completed the acquisition of Quala’s beauty & personal care and home care product brands. This acquisition further expands the brands and products available to Unilever also expanding their presence in providing consumer goods globally.

In September 2016, Henkel AG & Co. KGaA announced that they had completed the acquisition of The Sun Products Corporation which will help to promote the standing of Henkel in laundry products for the North American region. They will also be able to expand their laundry-based brands and products.

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Competitive Analysis: 

Global fabric softener and conditioners market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of fabric softener and conditioners market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.


Key Insights in the report:

Competitive analysis of key competitors involved in the market

Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026

Market drivers and restraints analysis along with the analysis of the market structure




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