The greater the loyalty a company engenders among its customers, employees, suppliers, and shareholders, the greater the profits it reaps. Loyalty Management can be summarized as a series of activities aimed at better serving customers. The concept explores the ways in which companies can acquire, engage and retain their customers and reviews the relationship between customer retention and the other aspects of the business. Global Loyalty Management Market is expected to reach USD 7,650.48 million by 2025 and is projected to register a healthy CAGR in the forecast period 2018 to 2025. The new market report contains data for historic years 2016, the base year of calculation is 2017 and the forecast period is 2018 to 2025.
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Global Loyalty Management Market By Geography, Solution (Customer Loyalty, Employee Retention, Channel Loyalty), Deployment Type (On-Premises, On-Demand), Organization Size (SMEs, Large Enterprises), Vertical (BFSI, Travel & Hospitality, Retail & Consumer Goods, IT & Telecommunication, Media & Entertainment, Healthcare & Life Sciences, Manufacturing)- Industry Trends and Forecast to 2025
The major factors contributing to the growth of the market includes factors such as increasing need of competitive differentiation to gain market presence, rising trend of loyalty programs. On the other hand, lack of stringent regulations is hampering the market growth.
Top Competitors of Market:
Some of the major players operating in this market are Oracle, SAP SE, IBM Corporation, AIMIA Inc., Comarch SA., Bond Brand Loyalty Inc., Brierley+Partners, Epsilon, ICF Inc., Kobie Marketing, Inc, TIBCO Software Inc. among others.
• The study provides an in-depth analysis of the Loyalty Management market size along with the current trends and future estimations to elucidate the imminent investment pockets.
• It offers a quantitative analysis from 2017 to 2025, which is expected to enable the stakeholders to capitalize on the predominant Loyalty Management market opportunities.
• A comprehensive analysis of all the geographical regions is provided to determine the prevailing opportunities.
• The profiles and growth strategies of the key players are thoroughly analyzed to understand the competitive outlook of the global Loyalty Management market.
Market Drivers And Restraints:
- Growing Mobile Technology
- Stringent Government Regulations
- Increasing Focus of Loyalty Programs
- Growing Usage of Rewards Points
- Growing Incentives For Making Future Purchases
On the basis of solution:- customer loyalty, employee retention and channel loyalty.
On the basis of deployment type:- On-premises and On-demand.
On the basis of organization size:- Large enterprises and small & medium enterprises.
On the basis of industry vertical:- Banking, financial services, and insurance, travel & hospitality, retail & consumer goods, IT & telecommunication, media & entertainment, healthcare & life sciences, manufacturing and others.
On the basis of geography:- North America, South America, Europe, Asia-Pacific, and Middle East & Africa. U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa, and Brazil among others. In 2017, North America is expected to dominate the market.
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