Market Definition: Nutritional Beverages Market
The Global Nutritional Beverages Market is expected to reach USD 7.23 billion by 2026, growing at a CAGR of 8.0% during the forecast period of 2019 to 2026.
The nutritional beverages are non-alcoholic drinks that help in keeping one’s body hydrated and provide overall nutritional benefits. These fortified drinks prevent or helps in addressing health issues across all age groups. They have strengthening ingredients ranging from herbs, vitamins, minerals and amino acids to additional raw fruits and vegetables.
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Major Market Drivers & Restraints are as follows:
- Global implementation of nutrition labelling and claims regulations
- Growth of nutritional and dietary supplement industries has increased the demand for nutritional analysis services
- Changing consumer buying behaviour due to nutritional labelling on products.
- Lack of food control infrastructure & resources in developing countries.
- Nutritional analysis and labelling are time- and cost-consuming activities for manufacturers
Key Market Competitors: Nutritional Beverages Market
Few of the major competitors are Chr. Hansen Holding, SGS S.A., Intertek Group PLC, Eurofins Scientific SE, Bureau Veritas S.A., ALS Ltd, Mérieux Nutrisciences Corporation, Thermo Fisher Scientific, Inc., Asurequality Ltd., TUV Nord Group, DTS Food Laboratories, Qiagen Inc., Covance Inc., NeoMed, B. Braun Melsungen AG, Danone, Abbott Nutrition, Mead Johnson Nutrition Co., Nestle, Nutricia, and Baxter International, Inc. PepsiCo, Inc., Nestlé, Kraft Foods, General Mills, Campbell Soup Co., Monster Beverage Corporation, The Coca-Cola Company and Red Bull GmbH, Archer Daniels Midland Co., DuPont Nutrition & Health, LycoRed Ltd., Fortitech, Inc., BASF and Nutratech, Inc. and many more.
The report gives the details about market trends, future prospects, market restraints, leading market drivers, several market segments, key developments, key players in the market, and competitor strategies. This market report puts light on various aspects of marketing research that range from important industry trends, market size, market share estimates, sales volume, emerging trends, product consumption, customer preferences, historic data along with future forecast and key player analysis. Under competitive analysis section, major key players existing in the market are mentioned along with various details such as company profiles, their market share analysis, and their different strategies which make them thrive in the market.
To generate finest market research report, marketing management must be aware of the minds of their target markets, their feelings, their preferences, their attitudes, convictions and value systems with a formalised and managerial approach. The report studies general market conditions, estimates client company’s market share and possible sales volume, figure out the probable market for a new product to be launched and discover the most appropriate method for the distribution of certain product. A data triangulation method is used for this purpose which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation.
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Market Segmentation: Nutritional Beverages Market
- The global nutritional beverages market is segmented based on parameter, product type, objective, and geographical segments.
- Based on parameter, the global nutritional beverages market is segmented into vitamin profile, mineral profile, fat profile, moisture, proteins, total dietary fibre, sugar profile, cholesterol, calories
- On the basis of product type, the global nutritional beverages market is classified into beverages, snacks, bakery & confectionery, meat & poultry, sauces, dressings, condiments, dairy & desserts, fruits & vegetables, edible fats & oils, baby food, and others.
- On the basis of objective, the global nutritional beverages market is classified into product labelling, new product development, regulation compliance.
- Based on geography, the global nutritional beverages market report covers data points for 28 countries across multiple geographies namely North America & South America, Europe, Asia-Pacific and, Middle East & Africa. Some of the major countries covered in this report are U.S., Canada, Germany, France, U.K., Netherlands, Switzerland, Turkey, Russia, China, India, South Korea, Japan, Australia, Singapore, Saudi Arabia, South Africa and, Brazil among others.
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The global nutritional beverages market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of nutritional beverages market for global, Europe, North America, Asia Pacific and South America.
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