This Real-Time Bidding (RTB) Technology market report gives out all-inclusive study about production capacity, consumption, import and export for all the major regions across the world. This market report is sure to help in your journey to achieve the business growth and success. All the studies accomplished to generate this report are based on large group sizes and that to at the global level. To overcome the challenges faced by today’s businesses and ride fast in the industry, this Real-Time Bidding (RTB) Technology market research report is very helpful. Being a proficient and all-inclusive, this market report puts a light on primary and secondary drivers, market share, leading segments, possible sales volume, and geographical analysis.
Real-Time Bidding (RTB) Technology Market expects the global Real-time Bidding Market to grow from USD XXX billion in 2019 to USD XXX billion by 2024, at a Compound Annual Growth Rate (CAGR) of 32.9% during forecast period. Growing number of smartphone users and a focus on improved campaign performance and increased RoI are expected to drive the RTB market.
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Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
Retail and e-commerce applications that will grow to the highest CAGR during the forecast period
Retail and ecommerce companies are focused on investing heavily in marketing solutions to reduce human error, inefficiency, and waste of time. Retailers and e-commerce companies can put their RTB platform into operation to display personalized ads to individual users based on their online activities. You can also use personalized targeting and buy and sell individual page views in real time.
The key manufacturers covered in this report:
- WPP plc
- CRITEO ADVERTISING
- Rubicon Project
Open bidding type to maintain larger market size during forecast period
Depending on the type of auction, the real-time bidding market is divided into an open auction and an invitation auction. Of these, open bidding is expected to maintain a larger market size during the forecast period. An open auction is a type of auction that buys and sells ad impressions in real time and determines inventory prices in real time. Unlike the private auction process, you can use the open auction, and publishers or advertisers can participate in this process.
The global Real-Time Bidding (RTB) Technology market will reach xxx Million USD in 2019 and CAGR xx% 2019-2024. The report begins from overview of Industry Chain structure, and describes industry environment, then analyses market size and forecast of Real-Time Bidding (RTB) Technology by product, region and application, in addition, this report introduces market competition situation among the vendors and company profile, besides, market price analysis and value chain features are covered in this report.
Segmentation by product type: breakdown data from 2014 to 2019, and forecast to 2024
Segmentation by application: breakdown data from 2014 to 2019 and forecast to 2024
- Media and Entertainment
- Retail and E-Commerce
- Travel and Luxury
- Mobile Apps
In this competitive age, a comprehensive knowledge about the competitive landscape, product range of the competitors, their strategies, and future prospects are very important. A market study in this Real-Time Bidding (RTB) Technology market report also tells about the market status in the forecast period of 2019-2024. The report helps describe the commerce strategies for the businesses of small, medium as well as large size. This market research report also offers insights into revenue generation and sustainability initiative. To achieve significant business growth and maximum return on investment (ROI), businesses must adopt such finest Real-Time Bidding (RTB) Technology market research report.
Segmentation by Region : breakdown data from 2014 to 2019 and forecast to 2024
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
- Asia-Pacific (China, India, Japan, Southeast Asia etc.)
- South America (Brazil, Argentina etc.)
- Middle East & Africa (Saudi Arabia, South Africa etc.)
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Table Of Content
Section 1 Real-Time Bidding (RTB) Technology Definition
Section 2 Global Real-Time Bidding (RTB) Technology Market Major Player Share and Market Overview
Section 3 Major Player Real-Time Bidding (RTB) Technology Business Introduction
Section 4 Global Real-Time Bidding (RTB) Technology Market Segmentation (Region Level)
Section 5 Global Real-Time Bidding (RTB) Technology Market Segmentation (Type Level)
Section 7 Real-Time Bidding (RTB) Technology Market Forecast
Section 8 Real-Time Bidding (RTB) Technology Segmentation Type
Section 9 Real-Time Bidding (RTB) Technology Segmentation Industry
Section 10 Real-Time Bidding (RTB) Technology Cost Analysis
Section 11 Conclusion
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